logo and brand design

Café Logo & Rebrand

In the run up to post COVID re-opening, I was asked to create new logo and brand proposals for this popular café inside the Lake District's largest home and garden centre.

logo-brand-design-four-seasons-cafe-logo-hero-wall-sign

Project description

Café Logo & Rebrand: Having worked on earlier iterations of the café sub-brand, Hayes asked me to create some new designs so, taking inspiration from their refurbished café decor, I expanded the colour palette slightly to add a defgree of flexibility. 
 
I created a brand bringing all visual elements of the dining experience together – everything from wall signs, window vinyls, staff uniforms, merchandise and menus were considered.

Client details

logo-brand-design-four-seasons-cafe-logo-black-on-white
logo-brand-design-four-seasons-cafe-logo-white-on-black

primary colour palette

logo-brand-design-four-seasons-cafe-logo-colour-ref-granite
logo-brand-design-four-seasons-cafe-logo-colour-ref-walnut
logo-brand-design-four-seasons-cafe-logo-colour-ref-sage
logo-brand-design-four-seasons-cafe-logo-colour-ref-copper

slate

walnut

sage

copper

brand-design-fs-cafe-colour-palettes-primary-slate
brand-design-fs-cafe-colour-palettes-primary-walnut
brand-design-fs-cafe-colour-palettes-primary-sage
brand-design-fs-cafe-colour-palettes-primary-copper

secondary colour palette

logo-brand-design-four-seasons-cafe-logo-colour-ref-concrete
logo-brand-design-four-seasons-cafe-logo-colour-ref-beech
logo-brand-design-four-seasons-cafe-logo-colour-ref-denim

concrete

beech

tweed

denim

brand-design-fs-cafe-colour-palettes-secondary-concrete
brand-design-fs-cafe-colour-palettes-secondary-beech
brand-design-fs-cafe-colour-palettes-secondary-tweed
brand-design-fs-cafe-colour-palettes-secondary-denim

primary logo variants

logo-brand-design-four-seasons-cafe-logo-concrete
logo-brand-design-four-seasons-cafe-logo-walnut
logo-brand-design-four-seasons-cafe-logo-sage
logo-brand-design-four-seasons-cafe-logo-copper

glass panel vinyl graphics

Added as a safety measure to large glass doors and panels – the square ‘frosted’ option was chosen.

logo-brand-design-four-seasons-cafe-hayes-window-sign-frosted-block
logo-brand-design-four-seasons-cafe-hayes-window-sign-copper-metallic-block

merchandise

logo-brand-design-four-seasons-cafe-hayes-apron-slate
logo-brand-design-four-seasons-cafe-logo-apron-sage
logo-brand-design-four-seasons-cafe-logo-apron-copper-patterned
logo-brand-design-four-seasons-cafe-mug-cup-slate
logo-brand-design-four-seasons-cafe-mug-cup-walnut
logo-brand-design-four-seasons-cafe-mug-cup-sage
logo-brand-design-four-seasons-cafe-mug-cup-copper
logo-brand-design-four-seasons-cafe-polo-shirt-slate
logo-brand-design-four-seasons-cafe-polo-shirt-sage
logo-brand-design-four-seasons-cafe-polo-shirt-white
logo-brand-design-four-seasons-cafe-logo-gift-bag-sage
logo-brand-design-four-seasons-cafe-hayes-takeaway-coffee-mugs

café menus

logo-brand-design-four-seasons-cafe-menu-design
"Dave's work consistently exemplifies high-quality design and innovation. His ability to bring creative concepts to life, while maintaining a keen eye for detail, has greatly benefited our projects at Hayes. I highly recommend Dave's services to anyone - his work speaks volumes about his talent and commitment to excellence".
hayes-garden-world-logo-testimonial
Keith Laird
Managing Director

Rocking the design boat for decades…