Outdoor Equipment Brand: Based on a modified version of Frutiger Ultra, I designed the CRUX wordmark, all associated brand work, conceptual product illustrations and product catalogues etc. 

 

The high-profile CRUX logo appears on all products, either embroidered, screen-printed, sewn labels or moulded silicone tags. 

 

Great to see this brand looking as fresh today as it did back then! Tho, their website needs an update.